Blog

I keep mentioning DR on X and getting the same reply: what's DR? Here's what Domain Rating actually is, how Ahrefs calculates it, and why chasing the number is the wrong goal.

A hundred open chats and no idea which one had the context I needed, so I built mybutler: a local, provider-agnostic AI assistant that remembers outside of any single conversation and only retrieves what's actually relevant.

Building software got fast. Getting anyone to use it didn't. Here's what actually moved the needle after seven launches, numbers included.

Why this newsletter exists, what I'm actually going to write about, and why I'm doing it in public instead of waiting until it's ready.