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Analytics
Understand what your users are actually doing.
Analytics tools track what users actually do in your product, from simple pageview counts to detailed event tracking and funnels. Privacy-focused, cookieless options trade some granularity for simpler compliance; full event-tracking platforms give more detail at the cost of more setup. Start with the handful of events that answer a real question you have, not with tracking everything by default.
Fathom
Similar pitch to Plausible with a slightly different dashboard feel and permanent data retention. Good if you want event and campaign tracking without the GA4 complexity.
↗OpenPanel
Newer indie favorite that blends Mixpanel-style product analytics with Plausible-style simplicity. Open source with an MCP integration for querying data from an AI agent.
↗Plausible
The simplest privacy-friendly Google Analytics replacement. No cookie banner needed, dashboard you can actually read in ten seconds.
↗PostHog
Goes way past pageviews into product analytics: session replay, feature flags, funnels. The right pick once you need to understand behavior, not just traffic.
↗Simple Analytics
Cookieless and specifically good at catching the traffic GA4 loses to consent rejection and ad blockers.
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