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Analytics
Understand what your users are actually doing.
Fathom
Similar pitch to Plausible with a slightly different dashboard feel and permanent data retention. Good if you want event and campaign tracking without the GA4 complexity.
OpenPanel
Newer indie favorite that blends Mixpanel-style product analytics with Plausible-style simplicity. Open source with an MCP integration for querying data from an AI agent.
Plausible
The simplest privacy-friendly Google Analytics replacement. No cookie banner needed, dashboard you can actually read in ten seconds.
PostHog
Goes way past pageviews into product analytics: session replay, feature flags, funnels. The right pick once you need to understand behavior, not just traffic.
Simple Analytics
Cookieless and specifically good at catching the traffic GA4 loses to consent rejection and ad blockers.
Umami
MIT-licensed and self-hostable. The go-to if you want to own your analytics data outright and don't mind running one more service.
Vercel Analytics
Zero-setup option if you're already deploying on Vercel. First-party so it isn't blocked by ad blockers, plus Web Vitals monitoring baked in.