Simple Analytics
Cookieless and specifically good at catching the traffic GA4 loses to consent rejection and ad blockers.
What is Simple Analytics?
Simple Analytics is a privacy-first website analytics tool that doesn't use cookies or collect personal data, which means no cookie consent banner is legally required to run it in most jurisdictions. Because it skips the consent-banner step entirely, it captures visitors that cookie-based tools like GA4 systematically lose to consent rejection and ad blockers, giving a more complete (if differently defined) picture of traffic.
Key features
- No cookies and no personal data collection, avoiding the need for a cookie consent banner under GDPR/ePrivacy
- A simple, single-page dashboard focused on the handful of metrics that actually matter (visitors, pageviews, referrers, top pages)
- Not blocked by most ad blockers or tracking-prevention browser features the way cookie-based analytics scripts often are
- GDPR, CCPA, and PECR compliant by design rather than as a bolted-on setting
- A lightweight tracking script that has minimal impact on page load performance
Who it's for
A good fit for anyone who wants traffic numbers without the legal and UX overhead of a consent banner, and who's fine trading GA4's depth (funnels, audiences, ad platform integration) for something simpler and more private. Teams that need deep behavioral analytics or ad-attribution data will still need a heavier tool alongside or instead of it.
Pricing
Flat subscription pricing based on monthly pageviews, with no free tier for ongoing production use.