Growth & Distribution

Getting people to actually use what's been shipped.

2026-09-08 · 10 min read

How to Validate a SaaS Idea Before You Build the Nicest Version of a Problem Nobody Has

The dangerous version of validation is asking people whether they like your idea. They almost always do. The useful version asks what they do now, what it costs them, and whether they will change it.

2026-09-08 · 10 min read

A Product Hunt Launch Checklist From Someone Who Has Done It Seven Times

A Product Hunt launch is not an audience machine. It is a concentrated day when the audience you already have can decide whether your product is worth passing along.

2026-09-05 · 14 min read

I've Launched on Product Hunt Seven Times, Then Went and Checked Who Publishes the Stats

Seven launches since June 2021 and I still can't tell you if they were worth it. So I counted 28 days of leaderboard data myself and checked who publishes every statistic everyone quotes. Nobody in the top results is neutral, including the guy arguing it's dead.

2026-09-02 · 12 min read

Are Startup Directory Submissions Worth It? I Checked the Links Myself

Everyone selling you a list of 100 directories is a directory. So I opened the HTML on real listing pages, including my own, and read the rel attributes instead of the sales pages.

2026-08-18 · 6 min read

I've Shipped Seven Products. Distribution Is Still the One I Haven't Solved.

Building software got fast. Getting anyone to use it didn't. Here's what actually moved the needle after seven launches, numbers included.