SEO & GEO

Search and AI-citation strategy, written from what's actually worked.

2026-09-07 · 9 min read

How to Get a New Website Indexed by Google, Without Treating Search Console Like a Slot Machine

A new page can be live, linked in the sitemap, and completely absent from Google for days. That is normal. Most indexing advice makes it sound like a button failed. The button is rarely the problem.

2026-09-04 · 13 min read

I Published 144 Templated Pages, Then Audited Them Against Google's Spam Policy

Every page on this site's tools directory uses the same four headings and averages 222 words. That's either programmatic SEO or scaled content abuse depending on details nobody wants to talk about, so I went and checked which one mine is.

2026-09-03 · 15 min read

AI Search Traffic Converts 4x Better and Barely Exists. Both Are True.

Every GEO post quotes the conversion multiple. Almost none of them put it next to the volume. Here's what both numbers mean when your site is small, plus why you can't measure this channel properly even if you want to.

2026-09-01 · 11 min read

I Shipped an llms.txt, Then Read the Data on Whether It Does Anything

I built llms.txt and llms-full.txt for this site, then went looking for evidence they do anything. Two large studies and Google's own search advocate say they don't, at least not for the reason everyone ships them.

2026-08-30 · 6 min read

What Is DR? Domain Rating Explained, Since Everyone Keeps Asking

I keep mentioning DR on X and getting the same reply: what's DR? Here's what Domain Rating actually is, how Ahrefs calculates it, and why chasing the number is the wrong goal.