Vercel Analytics

What is Vercel Analytics?

Vercel Analytics is a first-party web analytics product built into the Vercel platform, giving page view and traffic data plus real Web Vitals performance monitoring without adding a third-party script to your app. Because it's served first-party rather than from a separate analytics domain, it isn't blocked by most ad blockers the way third-party trackers often are.

Key features

• One-line setup if you're already deploying on Vercel, no separate account or API key wrangling
• First-party script serving means it isn't caught by common ad blocker lists the way third-party analytics scripts are
• Web Vitals monitoring (LCP, CLS, INP) baked in alongside traffic data, so performance and usage live in one dashboard
• Privacy-conscious by default, without needing a cookie consent banner for basic page view tracking
• Lives directly in the Vercel dashboard next to deployments, so there's no context-switching to a separate tool

Who it's for

Projects already hosted on Vercel that want basic traffic and performance data without adding another service to manage. If you need deeper funnel analysis, event tracking, or you're not hosted on Vercel at all, a dedicated analytics tool covers more ground.

Pricing

Free tier included with Vercel hosting for basic usage, with paid tiers unlocking longer data retention and higher event volume.