Plausible

What is Plausible?

Plausible is a lightweight, privacy-focused web analytics tool built as a straightforward alternative to Google Analytics. It doesn't use cookies or collect personal data, which means no cookie consent banner is legally required in most jurisdictions, and its dashboard shows the handful of numbers you actually care about (visitors, top pages, referral sources, goal conversions) instead of burying them in GA's sprawling interface. It's built for people who want to know how their site is doing without wading through a menu tree to find it.

Key features

• No cookies, no personal data collection, so no cookie banner needed under most privacy laws
• Single-page dashboard that surfaces key metrics at a glance instead of nested reports
• Lightweight tracking script that doesn't slow down page load the way heavier analytics suites can
• Goal and custom event tracking for conversions, outbound clicks, and file downloads
• Self-hostable open-source version if you want to run it yourself instead of the hosted service

Who it's for

A great fit for indie developers, small teams, and anyone who wants basic, readable traffic analytics without the privacy overhead or complexity of Google Analytics. If you need deep behavioral analytics like session replay, funnels, or feature flags, you'll want something more like PostHog instead.

Pricing

Subscription pricing based on monthly pageviews, with a free trial and a self-hosted open-source option if you'd rather run it yourself for free. Check the tool's site for current tiers.