OpenPanel

What is OpenPanel?

OpenPanel is a product analytics tool that tries to sit between two extremes: the deep event-based tracking of Mixpanel and the lightweight, privacy-first simplicity of Plausible. It supports custom event tracking and funnels like a full product analytics tool, but keeps the setup and dashboard closer to the simpler, indie-friendly end of the spectrum, and it's open source with an MCP integration so an AI agent can query analytics data directly.

Key features

• Custom event tracking and funnel analysis in the style of Mixpanel or Amplitude, not just pageviews
• Simpler setup and dashboard than most full product-analytics tools, closer to the Plausible end of the spectrum
• Open source, so it can be self-hosted or inspected rather than relying purely on a hosted black box
• MCP integration, letting an AI agent query analytics data directly instead of only through a dashboard
• Privacy-conscious defaults, appealing to teams wary of heavier trackers like Mixpanel or Amplitude

Who it's for

Indie builders and small teams who want real product analytics (events, funnels, retention) without the complexity or cost of an enterprise-grade platform. Larger teams needing deep enterprise features (advanced cohorting, data warehouse sync, dedicated support) may still outgrow it.

Pricing

Free tier for smaller projects, with usage-based paid plans as event volume grows. Self-hosting is also an option since it's open source.