Umami

What is Umami?

Umami is a privacy-focused, self-hostable web analytics tool that gives you page views, referrers, and basic visitor metrics without cookies or tracking individual users across sites. It's the kind of tool builders reach for when they want real usage numbers but don't want to hand visitor data to a third party, or want it living in their own database where they control retention and access.

Key features

• MIT licensed and fully self-hostable, or usable as a hosted cloud service if you'd rather skip running it yourself
• No cookies and no cross-site tracking, which keeps it out of most cookie-consent-banner requirements
• Simple, readable dashboard: page views, unique visitors, referrers, and basic event tracking without a steep learning curve
• Lightweight tracking script that has minimal impact on page load compared to heavier analytics suites
• Custom event tracking for things like button clicks or signups beyond basic page views

Who it's for

Builders who want to own their analytics data outright, whether for privacy reasons or just to avoid depending on a third party's uptime and pricing changes, and don't mind running (or paying to host) one more service. If zero setup matters more than data ownership, something first-party like Vercel Analytics is less friction.

Pricing

Free if self-hosted (just infrastructure cost). The hosted cloud version has a free tier with usage-based paid plans as event volume grows.