Loops

What is Loops?

Loops is an email platform built specifically for SaaS companies, combining transactional email, lifecycle/onboarding sequences, and marketing campaigns in one tool instead of running separate services for each. Its visual workflow builder is designed to be usable by a founder or developer directly, without needing a dedicated marketing ops or lifecycle marketing hire to set up drip campaigns and triggered emails.

Key features

• One platform for transactional, lifecycle, and marketing email instead of stitching together separate tools for each
• Visual, drag-and-drop workflow builder for onboarding sequences and triggered campaigns
• API and webhook-driven triggers so emails fire off real product events (signup, trial end, etc.)
• Built with SaaS-specific use cases in mind: audience segments, contact properties, and event tracking tailored to product usage

Who it's for

SaaS teams that want a single tool covering onboarding emails, marketing campaigns, and transactional sends without three separate integrations and vendors. Overkill for a product that only needs basic transactional email (password resets, receipts) with no lifecycle marketing layer on top.

Pricing

Free tier for small contact lists, with paid plans that scale by number of contacts and email volume.